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济南公关活动策划-几种不同形式的公关活动模式

时间:2018-12-17 作者:山东活动策划 浏览次数:

    今天济南公关活动策划公司要给大家讲一下几种不同形式的公关活动模式。

    一、社会型公关活动模式

    ZHEIZHONGMOSHISHITONGGUOKAIZHANGEZHONGSHEHUIFULIHUODONGLAITIGAOZUZHIDEZHIMINGDUHEMEIYUDU。RUZANZHUGEZHONGWENHUATIYUHUODONG,GONGYIXINGHEFULICISHANXINGSHIYEDENGDOUSHUYUZHEIZHONGLEIXING。SHEHUIXINGGONGGUANHUODONGMOSHIBUJUXIANYUYANQIANDELIYI,ERSHIJINXINGZHANGYUANLIYIDETOUZI,YIBANSHILIXIONGHOUDEZUZHIKEYIKAIZHANCILEIHUODONG。

公关活动策划

    二、宣传型公关活动模式

    ZHEIZHONGHUODONGMOSHIZHONGDIANSHICAIYONGGEZHONGMEIJIEXIANGWAICHUANBOXINXI。DANGZUZHIYAOTIGAOZIJIDEZHIMINGDUSHI,YIBANCAIYONGCIZHONGMOSHI。FAXINWENGAO、KAIJIZHEZHAODAIHUI、XINCHANPINZHANLAN、GUANGGAO、YANJIANG、BANBAODENGDOUSHUYUZHEIZHONGMOSHI。

    三、征询性公关活动模式

幸运飞艇直播下载    ZHEISHIYIMINYICEYAN、YULUNDIAOCHA、SHOUJIXINXIWEIHUODONGMOSHI。MUDESHIWEIZUZHIJUECEZIXUNSHOUJIXINXI。RUYOUJIANGZHENGWEN、YOUJIANGCEYAN、WENJUANDIAOCHA、XINFANGZHIDU、JUBAOZHONGXIN、ZHUANXIANDIANHUADENGDOUSHUYUZHENGXUNXINGGONGGUANHUODONG。ZHEIZHONGHUODONGYOUZHUYUZENGQIANGGONGZHONGDECANYUGAN,TIGAOZUZHIDESHEHUIXINGXIANG。

    四、防御型公关活动模式

幸运飞艇直播下载    GONGGUANBUMENBUJINYAOCHULIHAOYICHUXIANDEGONGGUANJIUFEN,HAIYAOYUCE、YUFANGKENENGCHUXIANDEGONGGUANJIUFEN。RUJISHIXIANGJUECEBUMENFANYINGWAIJIEDEPIPINGYIJIAN,ZHUDONGGAIJINGONGZUOFANGSHI、ZHENGQUZHUDONG,JIUSHIFANGYUXINGDEGONGGUANHUODONGMOSHI。

    五、服务型公关活动模式

    ZHEIZHONGHUODONGMOSHIZHUYAOYITIGONGGEZHONGFUWULAITIGAOZUZHIDEZHIMINGDUHEMEIYUDU,RUXIAOFEIZHIDAO、SHOUHOUFUWU、ZIXUNPEIXUNDENG。

公关活动策划公司

    六、进攻型公关活动模式

    ZHEISHIZAIZUZHIYUWAIJIEHUANJINGFASHENGJILIECHONGTU、CHUYUSHENGSICUNWANGDEGUANJIANSHIKECAIYONGDEYIGONGWEISHOU、ZHUDONGCHUJIDEYIZHONGGONGGUANHUODONGMOSHI。

    七、维系型公关活动模式

    WEIXIXINGGONGGUANHUODONGMOSHIDEZHUYAOMUDESHITONGGUOBUJIANDUANDEXUANCHUANHEGONGZUO,WEICHIZUZHIZAISHEHUIGONGZHONGXINMUZHONGDELIANGHAOXINGXIANG。ZHEIZHONGMOSHIYIFANGMIANKAIZHANGEZHONGYOUHUIFUWUXIYINGONGZHONGZAICIHEZUO,LINGYIFANGMIANTONGGUOCHUANBOHUODONGBAZUZHIDEGEZHONGXINXICHIXUBUDUANDICHUANDIJIGELEIGONGZHONG,SHIZUZHIDELIANGHAOXINGXIANGSHIZHONGBAOLIUZAIGONGZHONGDEJIYIZHONG,YIDANYOUXUYAO,GONGZHONGJIUKENENGSHOUXIANXIANGDAOZIJI,JIESHOUZIJI。

    八、建设型公关活动模式

幸运飞艇直播下载    ZAIZUZHICHUANGJIANCHUQI,WEILEJIGONGZHONGYILIANGHAODE“DIYIYINXIANG”,TIGAOZUZHIZAISHEHUISHANGDEZHIMINGDUHEMEIYUDUERCAIYONGDEYIZHONGMOSHI。RUJUBANKAIYEQINGDIAN、DIANJIYISHI、MIANFEICANGUANDENGYILEIDEHUODONG,DOUZHUYAOZHEYANYUZUZHIDEZHIMINGDUDETIGAO。

    九、矫正型公关活动模式

    ZHEISHIYIZHONGDANGZUZHIYUDAOFENGXIANHUOZUZHIDEGONGGONGGUANXIYANZHONGSHIDIAO,SHIZUZHIXINGXIANGFASHENGYANZHONGSUNHAISHISUOCAIYONGDEYIZHONGGONGGUANHUODONGDEMOSHI。ZHEIZHONGMOSHIDETEDIANSHIJISHIFAXIANWENTI,JISHIJIUZHENGCUOWU,JISHIGAISHANBULIANGXINGXIANG。

    (1)确定公关传播的媒介

    MEIJIEDEZHONGLEIHENDUO,YOUGETICHUANMEI、QUNTICHUANMEIHEDAZHONGCHUANMEIZHIFEN。DAZHONGCHUANMEIYOUKEFENWEIDIANZILEICHUANMEIHEYINSHUALEICHUANMEI。GEZHONGCHUANMEIGEYOUSUOZHANG,YIGEYOUSUODUAN,ZHIYOUXUANZEQIADANGDECHUANMEI,CAINENGQUDELIANGHAODEXIAOGUO。

    (2)确定时间

    JIZHIDINGYIGEKEXUEDE、XIANGJINDEGONGGUANJIHUASHIJIANBIAO。GONGGUANJIHUASHIJIANBIAODEQUEDING,YINGHEJIDINGDEMUBIAOXITONGXIANGPEIHE,ANZHAOMUBIAOGUANLIDEBANFA,CONGZUIZHONGDEZONGMUBIAO、XIANGMUMUBIAO、MEIYIJIMUBIAOSUOXUDEZONGSHIJIAN、QIZHISHIJIANDOUYINGLIEBIAO,XINGCHENGYIGEXITONGDESHIJIANBIAO。

幸运飞艇直播下载    DUIHUODONGDEQISHISHIJIAN,GONGGUANRENYUANYAODUJUJIANGXIN,ZHUAZHUZUIYOULIDESHIJI,YIQUDESHIBANGONGBEIDEXIAOGUO。

    (3)确定地点

    JIANPAIHAOMEIYICIHUODONGDEDIDIAN。MEICIGONGGUANHUODONGYAOYONGDUODADECHANGDI,YONGSHENMEYANGDECHANGDI,DOUYAOGENJUGONGZHONGDUIXIANGDERENSHUDUOSHAO,GONGGUANXIANGMUDEJUTINEIRONGYIJIZUZHIDECAILIYUXIANQUEDINGHAO。

    (4)制订公关预算

幸运飞艇直播下载    WEILESHAOHUAQIANDUOBANSHI,ZAIYOUXIANDETOURUNEI,HUOQUZUIDADESHEHUIXIAOYIHEJINGJIXIAOYI,JIUYAOJINXINGKEXUEDEGONGGONGGUANXIYUSUAN。BIANZHIGONGGUANYUSUAN,SHOUXIANYAOQINGCHUDIZHIDAOZUZHIDECHENGSHOUNENGLI,ZUODAOLIANGTICAIYI,HAIKEYIJIANDUJINGFEIDEKAIZHIQINGKUANG,PINGJIAGONGGUANHUODONGDECHENGXIAO。GONGGONGGUANXIHUODONGDEKAIZHIGOUCHENGDATIRUXIA:

幸运飞艇直播下载    XINGZHENGKAIZHI,QIZHONGBAOKUOLAODONGLICHENGBEN,GUANLIFEIYONG,YIJISHESHICAILIAOFEI。XIANGMUZHICHU,JIMEIYIGEJUTIDEXIANGMUSUOXUDEFEIYONG,RUCHANGDIFEI、GUANGGAOFEI、ZANZHUFEI、YAOQINGFEIYIJIZIXUNFEI、DIAOYANFEIDENG。QITAGEZHONGYIXIANGBUDAODEKENENGZHICHU,RUTUFAXINGSHIJIAN。


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